about racine strategy

Committed to excellence and results, Racine Strategy provides insights and tools to thrive in today's competitive landscape. Transform your aspirations into achievements with us.

HI, I’M KRISTA

Founder & Owner of Racine Strategy

Coming from a CPA background, I specialize in early-stage companies helping analyze business operations, trends, costs, revenue, develop KPIs, and forecasting.  I ventured into M&A before moving into Seed, Series A, and Series B start-ups as the head of operations and finance.

I have implemented different systems some of which include: NetSuite, Carta, Confluence, Jira, Hubspot, and ADP. 

I have owned multiple companies and understand just what a company needs at each stage of growth. I am a certified coach ready to help my clients obtain their professional and personal goals.

  • The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.

    John Maxwell

our origin story

A mighty sequoia needs a well-developed root system to grow to the heavens. This root system is invisible yet performs vital functions that keep the tree alive during windstorms. Much like a tree’s roots, your back-end business processes are invisible to your customers yet give lifeblood to your organization.

Racine means “root” in French. At Racine Strategy, we want to help our clients build a “root system” that enables them to grow to their fullest potential.